For home improvement contractors
Let your happiest customers
sell your next job.
Not cheesy testimonials. Real stories from your past customers, turned into video ads for Facebook, Instagram, TikTok and YouTube, built to win you jobs.
- 1You invite your happiest customers.
- 2We interview them on a quick video call from their home. No video crew needed.
- 3You approve 6 new ads a month, ready to run.
Start with a pilot. One customer interview, turned into 2 ads. Pay nothing until you approve them.
New here? Get a free check of the ads you run now, plus the best lines already in your reviews.
Example · Kitchen remodel
What homeowners are silently wondering before they trust you.
48% say finding a reliable pro is one of the hardest parts of a renovation. (Houzz, 2025)
Here are three of the biggest, and how a past customer answers each one.
"Will they show up when they say they will?"
✕ Your current ads say"Reliable, on-time service."
✓ A past customer on video says"They were here at 8 every morning. Even the day it snowed."
"Is this going to go over budget?"
✕ Your current ads say"Free estimates. Fair pricing."
✓ A past customer on video says"The final bill matched the quote. No surprises."
"Can I trust these people in my house?"
✕ Your current ads say"Licensed and insured."
✓ A past customer on video says"By the second week I was giving them the key and going to work."
Whoever answers these doubts best gets the job. No answer is more trustworthy than one from a customer who's been in their shoes.
Why it works
Homeowners don't trust ads.
They trust each other.
They want to hear from someone like them who trusted you with their home and would do it again. That's what your past customers can tell them, in their own words, worries and all.
✕ The usual testimonial video
- The owner holds the camera and asks, "How did we do?"
- Rehearsed praise: "Great job, would recommend."
- Nobody mentions a single hiccup, so it feels staged.
- Viewers can tell, and they trust you less.
✓ A Hook & Motion customer story
- We interview them, not you, so they speak freely.
- Their real story: the problem, the worries, the moment it turned around.
- They can share what went wrong, and how you handled it.
- Homeowners see themselves in it, and trust you more.
If it doesn't sound real, it doesn't run.
What you get every month
6 new ads a month, built to turn your happy customers into new jobs.
- Real stories, never scripted
- Each one hits a different homeowner worry
- Opens with a line that stops the scroll
- Ends with a reason to call you
- Aimed at booked jobs, not likes
Example · Basement waterproofing
Angle 1
The problem
Something they put up with for years, and how easy it was to fix. For homeowners living with it now.
Example · Bathroom remodel
Angle 2
Burned before
A bad experience with another company, and why you were different. For homeowners afraid of picking wrong.
Example · Windows
Angle 3
The result
How life is better now, and how they got there. For homeowners who keep putting it off.
Ads wear out. Old ads cost more.
Show the same ad to the same homeowners long enough and they stop noticing it. It tends to cost more to get the same results. New customer stories every month keep your ads fresh, and testing shows which stories deserve more of your budget.
Ready to run where homeowners scroll.
Every ad comes captioned and sized for each platform.
Your ads
Facebook ads
Instagram Reels & Stories
TikTok
YouTube Shorts
Every story keeps working after the ad.
Someone Googles youThe video is on your Google profile.
They check your websiteIt's on your homepage.
You send the estimateText the clip that answers their worry.
You're at their kitchen tablePlay it from your phone.
6 new ads from 4 customer interviews, every month. Yours to use anywhere a homeowner is deciding.
How it works
About an hour of your time. 6 new ads every month.
Text your happy customers a short survey
Send our survey link to 10 or more past customers. It takes them 2 minutes, and we only contact the ones who fill it out.
We pick the strongest stories and prep them
Their answers show us the best stories, and we invite those customers to book. Each one gets a one-page guide and help setting up their phone.
A 20-minute video call
They film themselves on their iPhone while we ask the questions. Afterward, we send their thank-you gift.
Light editing, your OK, then ready-to-run ads
We trim and caption. Nothing goes anywhere until you approve it. Each month we look at which stories are getting the best response, and make more like them.
How we treat your customers
Your customers trust you. We treat them that way.
Letting someone else talk to your customers is a big deal. Here's how every one of them is handled, in writing in our agreement.
Only people who say yes
We only contact customers who fill out your survey. They get one invite and one reminder. No cold calls, sales pitches or mailing lists.
Clear who we are, and private
Every message says who we are and that we're reaching out for your business. Their info is used only to schedule the call, never shared or sold.
Comfortable, and you hear first
A prep guide, a relaxed chat with no script, and they can redo any answer. If a customer mentions a problem with their project, you hear about it right away.
You'll see it all first. Before your pilot starts, I'll send you the exact survey, invite and prep guide your customers will get.
Who you'll work with
You'll deal with me, not an account rep.
I'm Danny Moallem. I've spent 10 years in marketing in the photo and video industry, running brand events and live webinars, and a lot of that time helping regular people get comfortable on camera.
I run your customer calls myself, so your customers talk to me, not you. That's why they open up, and why homeowners believe them. I watch every video before you see it. If you have a question, you email me directly.
I review every video myself.
Built to help you win more jobs.
Try a pilot. Stay month to month.
-
New here?
Free ad check
$0
A fresh look at the ads you're running now, plus the best things your customers are already saying about you in their reviews, the kind of lines that make strong ads.
Get my free ad check -
Start here
Pilot
$500 one time
- 2 ads from 1 customer interview
- Ads ready in about 3 weeks
- Pay nothing until you approve your ads
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After the pilot
Monthly
$1,500 a month
- 6 new ads every month, so your ads stay fresh
- A monthly check-in on which stories are getting the best response
- Month to month. Leave with 30 days' notice.
What happens when you start a pilot
- 1You tell me about your business. I email you a short survey to send to 10 or more of your past customers.
- 2I interview one customer who fills it out, on a quick video call from their home.
- 3You see your 2 ads. You pay only if you approve them.
Prices include your customers' thank-you gifts. Your ad budget is separate and is paid to the ad platforms directly.
FAQ
What if the ads don't bring in jobs?
I won't promise results, because I don't control your budget or targeting. I do control the stories and how the test is set up. The monthly plan is month to month, so you're never stuck, and each month we make more of whatever gets the best response.
How do I know if this is worth the price?
Start with what your average job is worth, and how many extra jobs a month it would take for this to make sense. You know your numbers best, so that's the fairest way to decide.
Who puts the ads up? I don't have an ad person.
You get every ad ready to upload, with the ad text. You or whoever manages your ads uploads them in Meta Ads Manager, TikTok or YouTube. I control the stories and how the ads are set up to be tested. You or your ad person control the budget, targeting and uploads. I'll show you how to run a fair test: run the new ads next to your current ones with the same budget, and compare to the same period last year, not to a busier or slower month.
Will this bother my customers?
They hear about it from you first, and the survey is optional. The ones we feature get one 20-minute call from home and a thank-you gift. Most happy customers like being asked about a project they're proud of.
I've been burned by marketing companies before. Why is this different?
No long contract: leave with 30 days' notice. You approve and own every video, even if you stop, and every customer signs a release. Every ad comes ready to upload, so you never end up with videos you can't use. You approve the pilot ads before you pay anything.
What if my customers are camera shy?
Most people are. It's a relaxed conversation with nothing to memorize, and they can redo any answer.
What if a video doesn't come out good enough?
Then it doesn't become an ad. That's why we screen everyone first and only interview the strongest stories.
Do my customers get paid?
They get a small thank-you, like a gift card. Everyone gets the same one no matter what they say. It's included in your price, and we send it.
Ready to start your pilot?
Tell me a little about your business. I'll email you the next steps, including a short survey to send to your customers. Nothing is due until you approve your ads.
Pilot $500 for 2 ads. Monthly $1,500 for 6 ads.
Book a 15-minute callPrefer email? Write to danny@hookandmotion.com.